Copywriting Online: What Is It and Is It the Right Path for Your Success?

Peggy from Mad Men, she's a copywriter. But what does that mean exactly? Even if Don Draper isn't breathing over your shoulder, it seems like a tough job.

Copywriting has changed a lot & writing copy online is very different. People are seeing fewer commercials due to online streaming. Few people read magazines or newspapers anymore.

Online copywriting is vital to all businesses today because being successful requires having an online presence. The need for digital marketing strategies from copywriters isn't going away anytime soon.