Ready to Try Freelance Copywriting? Enrolling in Courses Provides a Strong Start

Write Your Way to Freedom is a very comprehensive course. But what are the pros and cons?

If you are jumping into the rabbit hole of learning about copywriting/solopreneurship, this is the

My first effort as a solopreneur was through Write Your Way to Freedom, WYWTF (as we call it) is a copywriting course and community. It takes you from knowing nothing about writing copy to establishing your business. And once it’s established, they have continuing education.

I don’t love the name. But Sarah Turner, the owner of WYWTF has created something awesome. She started out learning how to write copy on her own and built it into this community. I have tremendous respect for her.

She approaches everything with genuine support and positivity. And her spirit shows in the community she built.

I honestly wondered if I had joined a cult by accident! It’s not a cult, I promise. But it is something special. It should be a template for other businesses. We don’t need to compete with each other. There is more than enough to go around so why not be supportive and helpful?!?

Ok, enough about Sarah.

I am not in any way trying to convince anyone to join. It isn’t a good fit for everyone. That said, I don’t regret paying for it even though I am not going to continue copywriting. It’s great information for any aspiring solopreneur.

The cons:

1. The cost!

It was about $6,000 which I paid over 3–4 months. Yes, that is a big price tag and the biggest downside. I haven’t researched the cost of other copywriting courses (they don’t usually list it). I am confident they aren’t as thorough.

What I will say though, Sarah is big on asking for what you are worth. Many solopreneurs and small business owners undervalue themselves. She knows what she is worth. She put a lot into the courses and community. I don’t feel like I wasted the money.

2. The support could be better

It was good. Not great though.

When you have questions you can search on the site to see if the answer is available or ask in the community.

But most of the people available are newbies. The veterans are running their business. It may take a while to get a good answer.

When I signed up I thought I would get one-on-one coaching. I misunderstood. They have weekly coaching but it’s on Zoom with everyone else.

You do get editors to review any work you submit for one year though.

Some of learning a new skill and starting a business has to be your own trial and error. But there were a couple of times I needed one-on-one with a coach.

The Pros

1. The courses

They cover everything from drafting emails to building a website and navigating taxes. It’s not just a video of someone talking. There are workbooks and activities to build your skills.

And you can go at your own pace. Most people are doing this while working full-time. Some people finish in 30 days. Others over a year. You have lifetime access to the courses and community so you can always revisit them.

Sarah is consistently adding new lessons when she sees there is a need. Or if there is a new platform that is helpful in client acquisition.

2. The Community & Coaches

As of today, there are about 3,200 community members. So there are plenty of people available at all times if you get stuck. Or need encouragement!

The community is very positive and supportive. There were days I would post my struggle and everyone would reach out to cheer me on or offer advice.

The coaches have live sessions each week to discuss different topics. “Always be learning” is a theme in the community so you will never run out of things to learn about.

3. The values

One of the foundations of the lessons and community is abundance. If you don’t know the term, it is from The 7 Habits of Highly Effective People by Stephen Covey.

An abundance mindset means believing there are enough resources for everyone. There is enough to go around.

This mindset means the community is all about helping each other. Not treating each other as competition. I wish more businesses approached their work and teams this way.

Most solopreneurs fail because they lose confidence in themselves and give up. So along with learning to copywrite, the lessons also work on shifting your mindset. She talks about overcoming imposter syndrome and building healthy habits as a solopreneur.

She stresses choosing quality clients whose values align with you over money making. And she is still very hands-on. She and her team do weekly live lessons.

The Wrap Up

This was my experience. I am one of the 3,200ish people who enrolled in WYWTF. For me, the pros outweigh the cons. But the cost is a big con for many.

In my last post in the series, I will talk about why I moved on from copywriting. I will also share some of the free tools and lessons you can use if this is out of your budget.

If you want to read the other posts in this series, you can start here: What is Copywriting?