winter & willow
ADHD Women Get Sh*t Done
hello fellow ADHD-er…
Winter & Willow is my, Rachael Massey, creative name for all the ADHD projects I am invested in. The mission for all is to support curious, kind, integrity-driven ADHD Women!
I am committed to allowing my unique brain pursue this in different ways but they are all build on two objectives: to encourage community and self-compassion in my Neuro-kin.
And to help ADHD female solopreneurs, freelancers, and, entrepreneurs create distinct systems for THEIR ADHD brain. Whether it is business tasks or personal obligations, the goal is to reduce the energy you spend on boring duties and channeling it into all the things make you shine.
Does your website make you cringe?
Has it been on your To-Do list forever but you can’t seem to get it just right? Or you’re too overwhelmed to even start?
Let’s be honest…Does it feel like it was written by a robot? No heart or personality or what makes your business unique?
Maybe it’s the opposite problem, super scattered, lacking direction, and leaving visitors confused about what you do?
Anyone can have a website. What makes you stand out is how you are different. Figuring out how to navigate the "rules of marketing" while being true to yourself is hard!
You can have a website that reflects what makes you special AND give Google and “the algorithm” what they want.
Let’s start with a fundamental question first…
do I need a website for my business?
NO, YOU DON’T
I know. This goes against all the advice.
But not every entrepreneur needs a website, particularly right out of the gate. Many social media platforms have replaced the need for your own dedicated site. There are plenty of entrepreneurs that are consistently profitable without ever investing in a website.
A website won’t automatically earn you money or build your audience!
when a website makes sense
When you don’t have a social media home yet
Are you struggling to find an audience? Do you still feel uncomfortable when you post? Are you having a hard time posting consistently or staying on brand?
If you haven’t found one platform that feels good and is gaining traction, your website can communicate your values and clarify what you do while finding your footing on social media.
When you have outgrown your current social media home
Maybe you have Instagram down. You feel confident in your posts and they resonate with your audience. But you want to start building on LinkedIn. It will take some time to get comfortable in this new space. And the community you want to reach on LinkedIn may not want to go to your Instagram page.
Audiences and messages don’t always translate across different social media platforms. Having a website gives your budding audience a place to learn more about you without committing to jumping on another platform. And it helps them understand what you do while you figure out a new social space.
what do I need on my business website?
Each entrepreneur is at a different step in their journey. Your needs will be unique. What you offer/focus on will determine what you “need to have” on your site vs. a “nice to have.”
An author’s website will have different priorities than a copywriter's.
👉What Do All Sites Need?!👈
Your personality. Your values. Your creative expression. What makes you unique and amazing to work with!!
how can winter & willow help me with my website?
Helping your website evolve with your business
I focus on meeting you exactly where you are now and what you need to get to the next level. Why spend on extras that won't contribute to your current phase? I'm all about smart investments and recommending free tools/services when they're an excellent option.
Setting you apart by showing your heart, soul, and values
Authenticity isn't a buzzword for me; it's the core of my personal and business values. Fortunately, it’s also the top priority for great clients. The women I want to work with are on the same page.
AND the clients they want to work with feel the same too! We want to hear/see each other’s personality and values. Generic marketing sticks out like a sore thumb to us.
Your site should express your passion and expertise, not selling yourself. Show potential clients how your services make their lives easier. You don’t treat clients like just another number. You invest in each one and want them to succeed as much as they do.
THIS IS EXTREMELY VALUABLE TO GOOD CLIENTS.
website design services
Layout, color scheme/branding, fonts, and visuals (i.e. creating a cohesive visual expression).
Optimizing the structure and organization (easy to use on tablets, desktops, or mobile devices).
SEO consulting and strategy, helping you express your vision, connect with your audience, and get ranked. Backend updates (Google crawling, metadata, etc.)
Services and costs are based on what you need.
Each client also has a unique budget. I understand the financial considerations of running a new business. This will be part of the conversation too.
DISCLAIMER – I'm not a coder! Most platforms don't need any coding experience. If you are looking for a coder...well, I don't know how you found me 😊
Ready to cross “business website” off your list?
Let’s find out what you need to help your business thrive. During the free 30 minute evaluation, you and I will discuss whether website design is what you need. Sometimes a little website guidance goes a long way.
I’m excited to hear about your business and find out how I can support you!
adhd solopreneur
about this curious
👋Hi. This is me, Rachael Massey.
I recently moved to Washington State with my cat, Willow, and my mom. I am working on my dream to buy some land, start a farm, live more sustainably, and continue to “be the change” I want to see in this crazy world.
My foster-fail, Willow
I earned my degree in psychology from Columbia University which helps me to focus on my own self-awareness and encouraging clients to weave self-acceptance and forgiveness into creating reliable strategies to maximize their ADHD strengths. I also co-host the podcast, ADHD: Women Exploring the Neuroverse with my wonderful friend Leonie “Ruth” Acland.
If you can’t tell…I’m passionate about helping ADHD women build their confidence, live with intention, and tap into all the potential they know they have.
I also dabble in writing books, I am passionate about regenerative living, and care deeply about supporting Domestic Violence survivors. But, in all ventures, I let empathy and curiosity lead the way.
Follow me down the rabbit hole…LinkedIn, Medium, or Instagram. Contact me directly.
